Strategy That Behaves Starts With Who Builds It
We don’t do headcount theatre. We don’t scale by throwing bodies at problems. We scale by bringing the right people to the right decisions - fast. Our team blends behavioural science, system design, and commercial strategy. We work directly with clients on the problems that matter. Where strategy meets resistance. Where complexity clouds decision-making. This isn’t a page of titles. It’s the people who’ll actually do the work.
Partner, Strategy & Behavioural Insight
Lewis Worrow FLS FRSA FZS FRAI
Lewis advises on how to de-risk strategy by designing for real behaviour.
His work focuses on decision architecture, behavioural audits, and system redesign – helping organisations see where plans will fail in practice, and how to fix them early.
He is the author of several books on human behaviour and systems thinking, and holds Fellowships across the Linnean Society, RSA, Zoological Society of London, and the Royal Anthropological Institute.
Partner, Aster Digital
Viktorija Ivanova
Viktorija leads Aster Digital, where behavioural insight meets product strategy, user experience, and systems design.
She works with clients to align digital tools with real-world behaviour – helping teams build platforms, journeys, and experiences that people actually adopt. Her focus is on removing friction, increasing salience, and making transformation stick where it usually fails: the interface.
With a background in computer science, user experience, and multilingual systems, she bridges behavioural thinking with deep technical fluency.
You don’t need another opinion. You need better decisions.
Let’s identify the bias, friction, or blind spot standing between your strategy and success. We call it a Behavioural Strategy Call. Most clients call it the turning point.
De-Risk My Next Move